Email automation refers to the process of sending automated emails to a predefined list of contacts, triggered by different events or actions. This communication strategy allows companies to connect with their customers and prospects at the appropriate time, delivering customized content and valuable information.

Email automation tools can provide businesses with the ability to segment lists, create triggered campaigns, and track engagement and revenue metrics. Benefits of email automation include increased efficiency, scalability, and cost-effectiveness. Automated email campaigns help marketers save time, reduce errors, and personalize customer interactions, leading to improved customer satisfaction and conversions.

By leveraging automation software, businesses can streamline their email marketing efforts and build stronger relationships with their audience.