As the owner of a plumbing company, you may not think of Facebook as a viable place to spend some of your marketing budget to get in front of more potential customers—but what if I told you could get in front of real homeowners, needing plumbing services, in your service area? And then what if I told you could get them at a really low cost per lead?

That’s where Facebook paid ads come in—because they work for plumbers. And I’m going to tell you how.

If you’re like most of the plumbing companies we work with, your business has either a non-existent or borderline abysmal Facebook presence. I get that it can be hard to wrap your head around Facebook as a viable marketing strategy when you typically associate the platform with political rants and baby photos.

And, admittedly, the way most small businesses carry out their social media strategy (a.k.a. sporadic and ad-hoc posts without proper promotion) is probably a waste of time and unlikely to generate leads.

But Facebook advertising is different—or at least worth testing for your plumbing company. There are several different types of Facebook ads your business can take out depending on your objectives. Some of the Facebook ad types aren’t going to be super relevant to your plumbing business, so for the sake of saving you time, I’m only going to include the ones we’ve had success with for plumbers, including plumbing ad examples.